The Market

The personal care and lifestyle enhancement sectors are growing markets. MotionTouch has conducted market research which shows that consumer spend on products in this sector will continue to increase. It is a challenge for the large corporations to produce the number of innovative products the market demands. This presents an opportunity for innovators and entrepreneurs, who are inventing new products and launching them into fervent markets

Our Clients

MotionTouch works with innovators who, through existing product usage, have identified enhancement requirements or a gap in the market for a new product.

Beauty sector

Often our clients in this sector are ‘super-users’, who have identified ways for the improved application or removal of cosmetic products. This crowded market is constantly seeking innovation that improves product performance, gives a brand the edge and drives new sales.

Lifestyle sector

MotionTouch has developed a wide range of lifestyle products for clients whose objective is to enhance personal enjoyment and experience around the home.

Key Factors

Key considerations for product development in this area include:

• Product styling and usability
• Material specification and suitability for chemical and human interaction
• Certification standard required
• Use by the physically impaired