Sport & Leisure
The market
Expenditure in the sport and leisure sectors is increasing and there are significant opportunities for participants to launch new products.
Historically innovation in this market has been driven by the professional players and enthusiasts alike, whose energy and determination has generated continuous product improvement.
Our clients
MotionTouch works with innovators developing new products within the sport and leisure sectors including leading athletes and amateur enthusiasts.
New product opportunities
Sport and leisure products that deliver new functionality can be launched quickly to a global market and there is particular activity within the following areas:
- Training and skill development tools
- Safety improvement aids
- Increasing ease, speed and convenience of associated tasks
- Activity recording for playback and analysis
Products in this market benefit considerably when launched in combination with:
- Celebrity endorsement
- Inclusion in training programs
- Governing body approval
View case studies of sport & leisure projects we have worked on: Predator, RescueEAN, Legends, Putt Me Back
Key factors
Significant factors for consideration in the design of these products are:
- Durability
- Ergonomics
- Adaptability
Testing and certification
MotionTouch has a knowledge base and methodology designed to deliver products within the sport & leisure sector and we are experienced in conducting user-testing. Typically we test products with a group of super-users as part of training activities, and encourage feedback and ideas for product refinement.
Market research and sales
MotionTouch has developed a detailed understanding of the market drivers and trends operating within in these markets. We also have a network of contacts in major companies, which can facilitate a variety of routes to market.
