Pets & Hobbies

Our clients

MotionTouch works with innovators or 'super-users' who, through existing product usage, have identified enhancement requirements or a gap in the market for a new product.

We work with our clients on their product development strategy and help them identify the correct route to market for their product.

Pet sector

• Market research shows that owners are spending increasing amounts on their pets
• Routes to market are online retailers, specialised pet chain stores, independent pet shops
• Important areas of development and significant expenditure include pet quality of life and health and nutrition
• The pet market has not previously been very innovative so some of the traditional players have not maximised the new opportunities
• New innovators are maximising these gaps in the market and developing successful new products for their pets

Hobby sector

• An increasing proportion of personal income is being spent on hobbies
• Devoted developers are changing the hobby market and the sector is experiencing rapid change
• Important areas of innovation include:
• Products that enable quicker and more efficient task completion
• Improved usability of existing products
• Digital devices for hobbies
• Task recording and interaction with fellow enthusiasts