Pets & Hobbies
Our clients
MotionTouch works with innovators or 'super-users' who, through existing product usage, have identified enhancement requirements or a gap in the market for a new product.
We work with our clients on their product development strategy and help them identify the correct route to market for their product.
Pet sector
- Market research shows that owners are spending increasing amounts on their pets
- Routes to market are online retailers, specialised pet chain stores, independent pet shops
- Important areas of development and significant expenditure include pet quality of life and health and nutrition
- The pet market has not previously been very innovative so some of the traditional players have not maximised the new opportunities
- New innovators are maximising these gaps in the market and developing successful new products for their pets
Hobby sector
- An increasing proportion of personal income is being spent on hobbies
- Devoted developers are changing the hobby market and the sector is experiencing rapid change
- Important areas of innovation include:
- Products that enable quicker and more efficient task completion
- Improved usability of existing products
- Digital devices for hobbies
- Task recording and interaction with fellow enthusiasts
