Health, Beauty & Lifestyle

The market

The personal care and lifestyle enhancement sectors are growing markets.

• MotionTouch has conducted market research which shows that consumer spend on products in this sector will continue to increase. It is a challenge for the large corporations to produce the number of innovative products the market demands
• This presents an opportunity for innovators and entrepreneurs, who are inventing new products and launching them into fervent markets

Our clients

MotionTouch works with innovators who, through existing product usage, have identified enhancement requirements or a gap in the market for a new product.

Health sector

MotionTouch works with a range of clients - from doctors to first time inventors - who have identified new product opportunities.

• Much of the innovation in this area is driven by demand for comfort and ease of use
• Increased health expenditure has resulted in a vast increase in the range of services and treatments available
• Service providers and patients are able to identify opportunities in these areas and invent new product categories

Beauty sector

Often our clients in this sector are 'super-users', who have identified ways for the improved application or removal of cosmetic products.

• The market is constantly seeking innovation that improves product performance and drives new sales
• It is a crowded market and substantial premiums are available for new products and inventions which provide companies with an edge

Lifestyle sector

MotionTouch has developed a wide range of lifestyle products for clients whose objective is to enhance personal enjoyment and experience around the home.

• Expenditure on lifestyle related household goods is growing steadily

View case studies of heath, beauty & lifestyle projects we have worked on: Good Birth Company, BSGE Trainer, JanCo, Shuella

Key factors

Key considerations for product development in this area include:

• Product styling and usability
• Material specification and suitability for chemical and human interaction
• Certification standard required
• Use by the physically impaired

Testing and certification

MotionTouch has a knowledge base and methodology designed to deliver products within these sectors in the EU and USA. Some of the sectors have rigorous certification standards, which products are required to meet. We utilise a combination of informal in-house testing procedures, ahead of third party, specialist laboratories providing formal certification.

Market research and sales

MotionTouch has developed a detailed understanding of the market drivers and trends operating within in these markets. We also have a network of contacts in major companies, which can facilitate a variety of routes to market.