MOTIONTOUCH HELPS LOCAL BUSINESSES INNOVATE TO BEAT THE CREDIT CRUNCH

PRESS RELEASE

1 June 2009 - for immediate release

MotionTouch, an innovative product design and manufacturing business based at Dunsfold Park in Surrey, is helping local businesses beat the credit crunch.

MotionTouch helps small businesses to evolve, develop and improve their product ranges, with a service that assesses the feasibility and commercial viability of a new product.

Contrary to instinct, research* shows that innovation, product development and evolving your business is even more important during recession.

Companies know how their products can be developed and improved or where ground is being lost to competitors - it's often their customers who let them know. Or staff may spot an exciting opportunity for a next generation or offshoot version of a product. However, these companies often do not have the time or skills available to evaluate such opportunities or investigate whether they are commercially viable.

That's where MotionTouch steps in to help. MotionTouch is dedicated to the design and manufacture of innovative new products and specialises in developing cost effective solutions to realise the potential of its clients' ideas. So MotionTouch has the skills at hand to assess the viability of a clients' new product idea.

As part of the service MotionTouch offer a free initial consultation with a specialist engineer. Next is an in-depth meeting to fully understand the clients' business and ideas for their new product.

MotionTouch will then carry out the vital research to evaluate what is possible; potential manufacturing methods, stages to production and likely costs involved. This research will be presented to the client as defined proposals for taking the product development forward to the next stage.

These proposals provide the client with the crucial information required to make a decision on the new product's commercial viability and whether to go ahead with production.

Henry Powell, Client Director at MotionTouch comments, "Such investment in new product development could provide local businesses with the crucial edge over the competition and be key to survival in the recession. We want to help our clients maximise their product's potential."

*Innovating Through Recession; When the Going Gets Tough, the Tough Innovate (Andrew Razeghi, Kellogg School of Management)