Shuella – your shoe umbrella!

The Product

Beckie Miller approached MotionTouch with a unique vision for creating a product to protect ladies shoes in the rain. The invention addressed a problem experienced by women all over the world. Fantastic shoes are often ruined when women are caught in the rain.

Beckie had a very clear vision for the stylish, sexy, fun overshoe that she wanted to create. The vision demanded that the boots fit over any size heels and be portable and easily carried in a handbag. Furthermore the product needed to be translucent rubber and have a high quality finish. Its appearance needed to be in keeping with the shoes it was protecting.

The Challenge

The challenge for MotionTouch was to design a product that would protect a variety of shoe styles. In the early design phase a wide range of ladies shoes were sourced and examined. The height of the heel, angle of the foot, pressure thorough the heel and profile of the toe were all important factors. Shoe styles vary greatly so the design challenge was significant.

The Process

With an outline design produced the challenge became finding a stylish material which could achieve the design and deliver the required performance. A wide variety of manufacture processes were examined and after extensive research a production method and factory were chosen.

MotionTouch's material and tooling engineers then undertook a research exercise with the factory. The performance and quality finish required had not been previously achieved. No product had ever before called for the precision and detail that the product demanded. The engineers progressed through several iterations of manufacture process. New methods were developed and the unique material formulation was tested and approved. Eventually the process was tightly honed and the product was ready for manufacture.

The Outcome

The resulting product has been very successful. Major department stores in the USA and Europe launched the product and it has received critical acclaim in the industry press. Importantly the product’s appearance and performance matched the Shuella brand aspirations.

Beckie Miller said "MotionTouch made my dream come true! They promised to create my design and in the end I got exactly what I had envisioned and more! This project was not an easy one for any of us since the product did not exist. We really formed a strong partnership and I could not have asked for a greater group of people to be working with. They are fabulous! And I know that I have made lifelong friends along the way! If you would like to see my design go to www.shuella.com. For any women who loves her shoes and doesn’t want to ruin them in the rain, these are a must have item!"

Henry Powell, MotionTouch Sales Director said "Anybody who has ever met Beckie will have no doubt about her energy, enthusiasm and vision for this product. During this project we have become good friends. The strong relationship that our team built with Beckie has been important in the delivery of her vision. I am excited about the product and its success and we are proud to have supported Beckie and had some fun along the way."